ImpactAlpha, July 7 — Black and Brown communities are more likely to face food insecurity than white communities, says Feeding America. Jasmine Crowe launched Goodr out of Atlanta in 2017 to address hunger while reducing waste, after years of feeding people experiencing homelessness from her own kitchen.
Goodr uses logistics technology to collect edible food waste from restaurants, event centers, airports, and businesses and donate it to local nonprofits to feed those in need. Goodr recycles inedible food for composting.
Goodr has worked with partners including StateFarm, WeWork, Netflix, Wendy’s, Google and the National Basketball Association to serve 30 million meals and divert three million pounds of food from landfills to date. Partners receive a tax deduction for their donation.
The Series A round was led by Precursor Ventures. Other investors include Collab Capital, Gratitude Railroad, Emerson Collective, Backstage Capital, Innovations For Impact, Christina and Kimbal Musk, and TELUS’ Pollinator Fund for Good.
“With this new infusion of capital, Goodr is poised to scale its mission,” said Collab Capital’s Jewel Burks Solomon, who will join Goodr’s board. Crowe says the company will expand into new markets and build new products to address hunger and help businesses reduce food waste.