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Good absorbs Upworthy in social-impact media merger

The two companies have huge combined reach but have both struggled to find profitable business models. Together, the companies claim 276 million followers on Facebook and 31 million monthly unique visitors to their websites.

Upworthy, which is focused on online video, will remain a standalone brand under Good Worldwide. The companies will combine their newsrooms and about 20 people from both companies were told Friday that their jobs had been eliminated, Politico reported.

Good Magazine was founded in 2006 by Ben Goldhirsh, Max Schorr, and Casey Caplowe. Upworthy had raised $12 million in venture backing in two rounds, according to CrunchBase.

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