ImpactAlpha, June 26 – Colombia-based Frubana has raised a $10 million seed round for its online farmers’ market that links small farmers to restaurants.
The startup was developed by Fabián Gómez, an industrial engineer from a farming family, who wanted to help farmers like his father get better prices by selling their produce directly. Restaurants place orders online and Frubana handles the logistics of getting the orders from farmers.
Frubana raised the capital from Y Combinator and impact-focused Brazilian venture fund Monashees and several undisclosed investors. The round follows $2 million in pre-seed funding last year. Gómez clarified for ImpactAlpha that investment firm Kairos is not an investor, as reported in other media outlets.
Indian agtech startups have dominated deal news with small farmer-friendly marketplaces. (See: WayCool, Aibono, Doodhwala—the list goes on.) But Frubana’s deal shows the trend is visible elsewhere too.