Small logo Subscribe to leading news on impact investing. Learn More
The Brief Originals Dealflow Signals The Impact Alpha Impact Voices Podcasts Agents of Impact Open
What's Next Capital on the Frontier Measure Better Investing in Racial Equity Beyond Trade-offs Impact en las Americas New Revivalists
Local and Inclusive Climate Finance Catalytic Capital Frontier Finance Best Practices Geographies
Slack Agent of Impact Calls Events Contribute
The Archive ImpactSpace The Accelerator Selection Tool Network Map
About Us FAQ Calendar Pricing and Payment Policy Privacy Policy Terms of Service Agreement Contact Us
Locavesting Entrepreneurship Gender Smart Return on Inclusion Good Jobs Creative economy Opportunity Zones Investing in place Housing New Schooled Well Being People on the Move Faith and investing Inclusive Fintech
Clean Energy Farmer Finance Soil Wealth Conservation Finance Financing Fish
Innovative Finance
Personal Finance Impact Management
Africa Asia Europe Latin America Middle East Oceania/Australia China Canada India United Kingdom United States
Subscribe
Features
Series
Themes
Community
Data
Subscribe Log In
More

Food for thought: What makes Juiciero more than juice in a bag?



Tech bloggers have had a field day at Juicero’s expense since Bloomberg reported on Wednesday its reporters didn’t need the $400 juicer to squeeze the company’s juice packs. Their own hands were nearly as effective.

Juicero’s new CEO Jeff Dunn took to Medium to defend the experience created by Juicero’s system, which includes not only the press and $5 to $8 produce packs, but a scanner, microprocessor, wireless chip and antenna and an app that tracks expiration dates and manages recalls.

“The value of Juicero is more than a glass of cold-pressed juice. Much more,” Dunn writes. Among the investors who have put $120 million into Juicero is DBL Partners, an impact investor whose founder, Nancy Pfund discussed the company in an interview with ImpactAlpha’s David Bank last month.

In an email exchange, Pfund says her view of Juicero has not changed. “I don’t care if you can squeeze them by hand: that’s not why you buy the product. You buy it for health, good taste and convenience,” Pfund says. “Let’s move on!”

This post originally appeared in ImpactAlpha’s daily newsletter. Get The Brief.

Photo credit: Bloomberg

You might also like...