The Bangalore-based company, launched in 2015, buys produce from farmers and sells it to shops, restaurants, and hotels.
Its Series A funding was backed by Hong Kong-based Epsilon Venture Partners and IL&FS Investment Managers.
A number of startups aim to improve India’s agriculture supply chain. Last year Farm Taaza acquired two of them: Bangalore-based Kaivalya Farms and Mysore-based Farm Exotica. The company is eyeing business-to-business e-commerce.
“The greatest potential comes from the digitisation of supply chain,” says Mahesh Vaidya, general partner at Epsilon Venture Partners.