Small logo Subscribe to leading news on impact investing. Learn More
The Brief Originals Dealflow Signals The Impact Alpha Impact Voices Podcasts Agents of Impact Open
What's Next Capital on the Frontier Measure Better Investing in Racial Equity Beyond Trade-offs Impact en las Americas New Revivalists
Local and Inclusive Climate Finance Catalytic Capital Frontier Finance Best Practices Geographies
Slack Agent of Impact Calls Events Contribute
The Archive ImpactSpace The Accelerator Selection Tool Network Map
About Us FAQ Calendar Pricing and Payment Policy Privacy Policy Terms of Service Agreement Contact Us
Locavesting Entrepreneurship Gender Smart Return on Inclusion Good Jobs Creative economy Opportunity Zones Investing in place Housing New Schooled Well Being People on the Move Faith and investing Inclusive Fintech
Clean Energy Farmer Finance Soil Wealth Conservation Finance Financing Fish
Innovative Finance
Personal Finance Impact Management
Africa Asia Europe Latin America Middle East Oceania/Australia China Canada India United Kingdom United States
Subscribe
Features
Series
Themes
Community
Data
Subscribe Log In
More

Agtech startups connect Indian farmers to customers



ImpactAlpha, May 1 – India’s economy is still largely agricultural. The income of smallholder farmers can be depressed by middlemen who can control pricing and inflate margins.

Investors are backing agtech startups to help farmers sell directly to hotels, restaurants, cafes, hostels, retailers and other food businesses.

Bengaluru-based Ninjacart recently raised $89 million (Rs 625 crore) from U.S.-based venture capital firm Tiger Global. The platform, valued at $350 million, connects more than 12,000 farmers to businesses in seven cities.

FreshoKartz, based in Rajasthan, raised an undisclosed seed round from Chennai-based investor Sunil Kumar Singhvi and other angel and high-net worth investors. The fruit and vegetable delivery startup, which claims to work with more than 15,000 farmers, helps users buy directly from farmers and municipal vegetable and fruit markets.

In January, Chennai-based fresh food distributor WayCool raised $16.9 million.

Investment in India food and agriculture startups jumped 280% last year to $2.4 billion, including a $1 billion raise by restaurant marketplace Swiggy, according to AgFunder. That makes India the world’s third-largest market for food and agtech investment.

You might also like...