Secha Capital makes first investment in woman-owned consumer goods startup

Launched by former Bain & Co. consultants Brendan Mullen and Rushil Vallabh, Secha Capital in Johannesburg, has raised 35 million rand ($2.7 million) to make seven-to-10-year investments in early-stage, fast-moving consumer goods (FMCG) and agribusiness ventures.

The South African impact investment holding company took a minority stake in nativechild, also in Joburg, an affordable health and beauty-products company.

Secha factors “sweat equity” into its investment structure; in nativechild’s case, Secha is committing one million rand in management training in addition to its undisclosed financial investment.

“Building human capital and management capabilities is a huge need” for small businesses in South Africa, Mullen told ImpactAlpha at the Global Entrepreneurship Congress.

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Photo credit: Elle South Africa

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