HCAP Partners invests in spas that offer massages – and good jobs

Masseurs and spa attendants can’t be outsourced or automated, at least not yet. HCAP, the California-based private equity firm formerly known as Huntington Capital, made an undisclosed mezzanine debt investment in Burke Williams, a chain of 11 spas in California.

HCAP’s Frank Mora said management’s “considerable investment” in employees creates a strong company culture and personalized service, driving customer growth.

Burke Williams has 1,500 employees at its spas and another 75 at its Nevada operations center.

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