ImpactAlpha, August 8 — Global tech companies like Boston-based CareAcademy, Canada’s AlayaCare and South Africa’s Quro Medical are using technology to deliver home health services to the elderly, who increasingly want to live better lives in the comfort of their homes. That has helped expand the home-health industry, which could reach $383 billion by 2030, estimates Precedence Research.
London-based healthtech startup Cera Care provides prescriptions, at-home and telehealth consultations, and other health services. Cera currently provides services to 15,000 elderly and other vulnerable patients in the U.K. and Germany; more than 2,000 businesses use the company’s platform to meet over one million at-home appointments per week.
Cera claims its alternative is ten times cheaper than hospital services, while cutting hospitalization rates by more than half.
Investing in health
Kairos led the investment round’s equity portion, alongside the Vanderbilt University Endowment, Schroders Capital, Oltre Impact and others. Cera declined to disclose the debt investor.
“Aging populations, post-pandemic recovery and major staff shortages have created a series of issues facing healthcare providers and governments,” said Schroders’ Tim Creed. Cera’s home healthcare can help build a bigger carer workforce, he says, and “help our elderly communities to receive quality, genuine care.”