ImpactAlpha, January 13 – Los Angeles-based Everytable is fast-casual restaurant chain that uses a variable pricing model to make healthy food more affordable in low-income neighborhoods. At Everytable’s restaurant in lower-income South Los Angeles, for example, meals start as low as $5, compared to $8 in higher-income areas like Santa Monica.
The $8.6 billion W.K. Kellogg Foundation is backing Everytable with $1.5 million program-related investment to improve children and young people’s access to nutritious foods.
Everytable operates six stores across the L.A. area: Baldwin Hills, California State University, Los Angeles, Compton, Downtown Los Angeles, Santa Monica, and South Los Angeles. The company is planning to launch two new stores in Watts and Brentwood this year.
Everytable is also exploring potential partnerships, including one with public community college Compton College, to provide healthy food for low-income students.
Funding from Kellogg will help the company kickstart several other initiatives, including an education campaign for students at Cal State LA, where its first university store is based; a pilot of a franchise model for entrepreneurs of color; and an exploration into how to accept food stamps at its stores.
Kellogg’s commitment to Everytable is part of the foundation’s $20 million program-related investment portfolio.