Low-carbon transition | September 22, 2022

Future scores $5.3 million to reward consumers for reducing their carbon footprint

Roodgally Senatus
ImpactAlpha Editor

Roodgally Senatus

ImpactAlpha, September 22 — More U.S. consumers are looking to make climate-friendly purchases to reduce their carbon emissions. “There’s a common misconception that reducing carbon emissions in our day-to-day life is hard and expensive,” says Jean-Louis Warnholz, who co-founded Future with Kamal Bhattacharya.

The Silver Spring, Md.-based fintech startup has raised $5.3 million to offer consumers a debit card that gives 6% cash back for climate-smart purchases such as electric charging, circular fashion, plant-based meat and dairy products, public transportation, and rentals of electric bikes, scooters and vehicles. Future users track their footprint with a mobile app that provides recommendations to earn more cash and emit less carbon.

Low-carbon transition

Investors in the seed round include Accomplice, Active Impact Investments, Techstars Ventures, Urban Impact Ventures and author and comedian Beratunde Thurston. Future says it will partner with climate-friendly brands and launch more incentives for customers to fight climate change.