ImpactAlpha, September 22 — More U.S. consumers are looking to make climate-friendly purchases to reduce their carbon emissions. “There’s a common misconception that reducing carbon emissions in our day-to-day life is hard and expensive,” says Jean-Louis Warnholz, who co-founded Future with Kamal Bhattacharya.
The Silver Spring, Md.-based fintech startup has raised $5.3 million to offer consumers a debit card that gives 6% cash back for climate-smart purchases such as electric charging, circular fashion, plant-based meat and dairy products, public transportation, and rentals of electric bikes, scooters and vehicles. Future users track their footprint with a mobile app that provides recommendations to earn more cash and emit less carbon.
Investors in the seed round include Accomplice, Active Impact Investments, Techstars Ventures, Urban Impact Ventures and author and comedian Beratunde Thurston. Future says it will partner with climate-friendly brands and launch more incentives for customers to fight climate change.