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Winnebago backs Motiv to convert trucks to electric vehicles

ImpactAlpha, October 20 – The number of driving miles Americans rack up each year is coming under scrutiny for its climate impact. An icon of the All-American road trip Winnebago has backed San Francisco-based electric vehicle tech company Motiv Power Systems in a $60 million funding round.

Motiv makes systems that can convert standard gasoline-powered trucks into more eco-friendly electric vehicles. Since launching in 2009, the company’s systems have been adopted by USPS, companies like Aramark and Bimbo Bakeries, and multiple public school districts for use in school busses.

Motiv has previously worked with Winnebago to produce an all electric mobile lung cancer screening unit for the American Lung Association. It will use the funding from its latest equity round to open a new manufacturing facility in Detroit to serve large-fleet owners.

GMAG Holdings, which backed Motiv in a previous $7 million funding round, led the Series B round alongside Winnebago.

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