ImpactAlpha, November 30 — Women make up more than half of the world’s unbanked population. Jefa, a Mexico City-based neobank, is helping women take charge of their finances with digital saving and investment products tailored to women’s distinctive financial behaviors.
Jefa is launching its app in Mexico, to be followed by Colombia and Central America, and already has a waitlist of 115,000.
Investors in the company include FINCA Ventures, Foundation Capital, The Venture Collective, Rarebreed VC, Amador Holdings and several angel investors.
Jefa’s seven-year partnership with Visa will let it offer cards and contactless payment options, starting in Mexico.
“Financial and digital inclusion transform economies,” said Visa’s Sonia Michaca. “Women, who control the lion-share of everyday household spending, should be at the core of this transformation.”