
WRAP develops evidence, convenes voluntary pacts, and administers grant programmes to reduce waste and greenhouse-gas emissions by improving product design, cutting food loss and waste, boosting reuse, and strengthening recycling markets. Its flagship initiatives include the UK Plastics Pact and the UK Textiles Pact (formerly Textiles 2030), which mobilise companies and public bodies to redesign materials flows and report progress against shared targets. Internationally, WRAP partners with donors and agencies to fund pilots and catalyse investment in circular solutions.
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