301 INC is the corporate venture capital arm of General Mills, based in Minneapolis. It makes early-stage equity investments in emerging food, food tech, and value-chain startups that align with innovation in consumer food brands, digital commerce, sustainability, and new go-to-market models, while also providing strategic support and industry expertise to founders. The group also pursues impact-oriented investment initiatives, such as committing capital through 301 INC into early-stage funds like Supply Change Capital and Fearless Fund to help close funding gaps for under-represented founders in food and related sectors.
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