Beats | February 24, 2017

Food giants start to act like VCs to find healthy-food startups

The team at


Recognizing the shift in consumer eating habits, food titans like General Mills and Kellogg are launching venture capital funds to invest in startups focused on healthier, less-processed food.

Last month, Kellogg’s Eighteen94 Capital invested $4.2 million in healthy snack producer Kuli Kuli (see “Taking an Impact Food Venture to the Crowd”). General Mills’ fund, 301 Inc., made a second, $6 million investment in kale chip maker, Rhythm Superfoods.

Last year, Campbell Soup and Tyson Foods set up in-house venture funds of $125 million and $150 million, respectively.

Photo credit: Charlotte / Flickr