India’s agricultural supply chains are underdeveloped and fragmented despite how many livelihoods depend on agriculture. Gurgaon-based Agrim offers an online marketplace that connects producers of seeds, tools and other inputs to small agricultural retailers that in turn supply them to farmers. Agrim offers credit and logistics services to the retailers to fulfill their orders.
Southeast Asia-focused impact investor Asia Impact led Agrim’s $17.3 million Series B round. Early investors, including Omnivore, Accion Venture Lab, India Quotient and Kalaari, reupped in the new round.
Just in time
Agrim’s low-tech interface has helped introduce e-commerce to suppliers and producers that have traditionally done business offline. Its backend engine uses just-in-time order matching and dynamic pricing to reflect real-time supply and demand and coordinate deliveries. Agrim says it connects 1,200 manufacturers to 25,000 retailers that serve 15 million farmers.
The startup is looking to develop private label products to address “demand and supply mismatches,” Agrim’s Mukul Garg told TechCrunch.
