Dealflow | March 30, 2021

The Rise Fund backs plant-based food company Livekindly’s $335 million round

Jessica Pothering
ImpactAlpha Editor

Jessica Pothering

ImpactAlpha, March 30 – Switzerland-based Livekindly Collective is a group of plant-based food companies launched last year by impact investment firm Blue Horizon. The VC firm’s mission is to invest in food startups working to phase out animal-based protein consumption. Livekindly, which also includes a media platform, was set up to accelerate their growth and traction.

Livekindly’s meatless ready-meal brands include Sweden’s Oumph, U.K.-based No Meat and Like Meat, and Fry Family Foods, which is available in multiple international markets.

Rabo Corporate Investments and sustainable agri-food tech investor S2G Ventures joined TPG’s Rise Fund in backing the company’s $335 million funding round. Livekindly has secured $535 million in total. 

Plant-based consumer brands and other innovative foods, like lab-grown meat, raised $2.3 billion last year, representing about 10% of all venture funding for agri-food tech investing.