ImpactAlpha, July 26 – Retail impact investing platform Swell says it was “not able to achieve the scale needed to sustain operations in the current market,” and is ceasing operations Aug. 30.
Customer acquisition has been a challenge for new entrants in retail impact investing, despite market demand for accessible sustainable investing options.
Ethic, in contrast, raised $13 million to help advisors build custom sustainable investing portfolios. Ethic’s focus on advisors and institutions that already have clients may make for an easier lift than converting customers to a new platform.
