Pakistani e-commerce startup DealCart raises $3 million to expand affordable food options

Lynnley Browning
Guest Author

Lynnley Browning

Karachi-based DealCart’s grocery shopping app sources price-friendly food directly from manufacturers and works with locally made brands.

It’s $3 million seed funding round, led by Abu Dhabi’s Shorooq Partners and London-based Sturgeon Capital, will enable DealCart to reach more low- and middle-income customers.

500 Global, Evolution VC, Rayn Capital and Khyber Venture Partners also joined. 

The deal is a win for Pakistan’s startup community, where venture funding last year plunged 77% to just $75.6 million. With 245 million people, nearly half of them connected to the Internet, Pakistan is a huge market for e-commerce.

In a country battered by double-digit inflation, DealCart offers household food staples such as flour and lentils for nearly 24% less than general stores. Delivery is free. Customers can order in groups, unlocking even lower prices in “a new, engaging and community-centric way to shop,” the company says.

“Our goal,” said DealCart founders Haider Raza and Ammar Naveed, “is to make everyday necessities more affordable and accessible.”