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Hivos backs GreenFingers Mobile to connect small farmers to markets

ImpactAlpha, May 16 – Smallholder farmers around the the world often have a hard time getting what they grow to market. Greenfingers Mobile, a Cape Town-based agtech startup, has developed software to manage and finance groups of smallholder farmers and make it easier for large companies to buy their crops. The company said it would use the new investment — the amount was not disclosed — to improve its software and expand into new countries.

  • Seed round… GreenFingers secured initial funding, also from the Netherlands’ Hivos, early last year.
  • Traction to date… GreenFingers launched in 2015 and has enrolled more than 5,000 small farmers in Southern Africa on its platform.

Keith Wallace from Hivos’ Food and Lifestyle Fund said GreenFingers Mobile’s software makes it “easier for large food companies to work with smallholder farmers, playing a significant role in poverty alleviation and reducing their impact on the environment.”

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