Overview
- Name: BuenTrip Ventures
- Headquarters: Quito, Ecuador; New York
- Website: buentrip.vc
- Investment focus: B2B software with intentional DEI and geographic inclusion lens
- Investment geographies: Latin America and diaspora founders
- Eligible LPs: Accredited investors, family offices, foundations, high net worth individuals, institutional investors
BuenTrip Ventures is addressing a capital gap for female and other diverse founders in Latin America and the region’s diaspora communities.
The women-led investment firm, based in Quito, is looking to bring a fresh $10 million in equity funding to B2B software startups run by women and other underrepresented entrepreneurs in the region. The BuenTrip team says its doubling down on its “intentional approach” to finding and backing promising founders overlooked by mainstream VC “gatekeepers” who infrequently look outside of narrow or established networks.
“We don’t think about diversity as quotas or checkboxes,” BuenTrip’s Carmen de la Cerda told ImpactAlpha. “For us, it’s about removing bias — whether that’s language, country of origin, or where someone went to school. We want to take people as they are, with the talent they bring in their backpack.”
As part of its diligence, BuenTrip also uses behavioral science tools to ensure founders align with its community-driven mission.
The strategy seems to be working. With its first fund, BuenTrip says it delivered a more than 17% internal rate of return.
BuenTrip’s portfolio includes 10 companies. Finnecto in Chile automates procurement processes across Latin America. PayMon in Ecuador offers payments tech to schools and cafes.
BuenTrip tracks environmental, social and governance indicators across all of its investments, and pays particular attention to gender representation in staff, management and boards.
