Full Harvest, A San Francisco-based startup, is trying to tackle food waste by facilitating sales of less-than-perfect produce.
“Consumers are getting pickier and pickier, which means Walmart and Costco and other large players demand perfect produce and present concerted buying power to farmers,” says Full Harvest’s Christine Moseley. “It is time-consuming and cumbersome for farmers to try and sell any excess or ugly food.”
Full Harvest allows farmers to post excess produce on its platform. The company coordinates the sale to food and beverage companies, food service businesses, and food processing and packaged goods businesses. It has helped farms sell about seven million pounds of produce, AgFunderNews reports.
The company’s $8.5 million Series A round was led by Spark Capital, with backing from Cultivian Sandbox Ventures, Wireframe Ventures and executives from Rent the Runway and CircleUp.
Full Harvest raised $2 million in seed funding last April from Wireframe, BBG Ventures, Early Impact Ventures, Impact Engine and VC Radicle.