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Ethical-consumer app raises $2 million

Conscious Consumers, a New Zealand-based startup, helps socially minded consumers find businesses near them; 500 businesses and 20,000 customers have registered on its app.

The $2 million in funding was led by Soul Capital, with backing from investment firm K1W1 and Richard Collier-Keywood, who is the former U.K. managing partner for PwC.

Conscious Consumers will use the capital to launch in the U.K., and is reportedly looking to raise an additional $1 million from U.K.-based investors.

In the U.K., “ethical consumption” increased 8.5% to £38 billion in 2015, according to the latest Ethical Markets report.

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