ImpactAlpha, April 3 – London-based Elvie addresses the gap in healthcare products designed for women.
“Whether it’s menstruation, pregnancy or menopause, women’s bodies have been shrouded in taboo for centuries. We know so many issues of womanhood can be improved by technology, and there is so much potential in this space,” Elvie’s CEO Tania Boler said.
The company has developed an app called Elvie Trainer, a pelvic muscle toning app, and a silent wearable breast pump called Elvie Pump.
It has raised $42 million in a Series B round backed by private equity firm IPGL, Octopus Ventures and Impact Ventures UK. With the injection of capital, the company will focus on new research and development and is eying expansion to the Americas, Europe and Asia.