By 2025, 11% of India’s population will be over the age of 60, up from 7.5% today.
ElderAid Wellness provides at-home care for India’s growing senior population. Co-founder Vandana Nadig Nair says multi-generational households are less common as Indian youths move in pursuit of job opportunities.
Within her own family, she says, “my aunts and uncles in Bangalore with children in other cities and countries needed help and support.” ElderAid provides caretaker support, emergency assistance, bill payments, property management, and volunteer and hobby activities.
The two-year-old enterprise raised an undisclosed amount of angel funding from a Hong Kong-based investor. Earlier this year, Nestle began developing a line of senior nutrition products specifically for the Indian market.