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ASIF Ventures backs Dutch ethical fashion company Project Cece

ImpactAlpha, April 29 – Amsterdam-based Project Cece makes ethical and sustainable fashion more accessible to people through an online marketplace that aggregates responsible brands. The company has raised an undisclosed amount of seed funding from Amsterdam Student Investment Fund, or ASIF Ventures, a student-run venture capital firm that supports startups launched by students and recent graduates.

Price still dominates most consumers’ fashion purchasing decisions, but increasing household income is giving more consumers the financial flexibility to consider other factors, like eco-friendliness and sustainability, ASIF Ventures’ Dominik Geulen Walters wrote on Medium. Project Cece, which launched in 2015, has attracted several thousand users per month to its online market of ethical fashion brands.

The startup, launched by Marcella and Melissa Wijngaarden and Noor Veenhoven from the University of Amsterdam, is ASIF Ventures’ second investment. Walters noted the team’s “cut-throat passion,” early movement in a growing consumer market, and that it is already generating revenues as reasons the firm invested.

ASIF’s first investment was in Dutch subscription management startup Dyme in 2018.

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