What happens when finance starts with trust instead of control? In this conversation, host Joy Anderson and Adeshina Adewumi explore how Trade Lenda has built financial infrastructure around the realities of informal markets across Nigeria.
Episode Highlights
- 00:28 – The importance of trust in finance and community systems.
- 01:28 – Understanding informal markets as systems to be supported.
- 04:10 – Trade Lenda’s approach to financing entire supply chains.
- 05:06 – Why agriculture, retail, and essential services matter for economic growth.
- 07:43 – Rethinking collateral and credit access for underserved entrepreneurs.
- 11:01 – How speed and capital turnover drive successful trade finance.
- 14:22 – Diversifying within value chains to manage risk and strengthen markets.
- 17:42 – Why knowledge and business support can be as important as capital.
- 28:02 – Using community accountability and trust as financial infrastructure.
- 35:13 – Capital moves at the speed of trust.