Can better data encourage more financial investment in African agriculture?
Gro Intelligence scrapes information sources from governments, trade organizations and markets and standardizes the data so they can be indexed and searched.
Data from multiple sources enables Gro to deliver greater accuracy, says founder Sara Menker. “If a country says [crop] production dropped, but all the signals indicate that the crop looked healthy, we’ll make corrections ourselves and notify the sources,” Menker says.
Gro launched in 2014 and operates in New York and Nairobi.
TPG Growth led Gro’s Series A round, amount undisclosed, which also include investments from Data Collective and several family offices.
TPG Growth has $8.3 billion in assets under management and includes the $2 billion The Rise Fund, which has so far announced five investments of its own.