ImpactAlpha, March 3 – Superfood company Kuli Kuli has raised $5 million in a Series B funding round led by Griffith Goods, an Illinois-based family-owned business, and Kellogg’s venture fund, eighteen94 capital. Other investors in the round include: InvestEco, S2G Ventures, Authentic Ventures, VilCap Investments, Rocana Venture Partners, Portfolia, Astia Angels, Next Wave Impact and individuals from Golden Seeds.
Oakland, Calif.-based Kuli Kuli makes a range of health products from moringa, a plant Kuli Kuli founder describes as “a backyard weed that’s really good for you.” She discovered the plant while serving as a Peace Corps volunteer in West Africa and now works with more than 1,300 farmers in the region for the Kuli Kuli brand. Kuli Kuli’s products are sold in 7,000 stores in the U.S.
Kuli Kuli launched in 2014. The company plans to use its latest round of funding to launch a moringa ingredient business that will be marketed to other food businesses.