The U.K.-based fundraising site is being acquired, mostly for cash, by non-profit software provider Blackbaud for £95 million ($124 million).
JustGiving, launched in 2001, is a veteran in the crowded crowdfunding space. It has facilitated $4.5 billion in peer-to-peer social funding to organizations in 164 countries.
Blackbaud’s software helps charities manage fundraising. It is buying JustGiving because of growth in “social and mobile fundraising driven by individual supporters rallying others.”
