Dealflow | May 12, 2017

Obvious Ventures is back with another nine-digit fund

The team at


The Obvious Ventures team is back with a second fund.

OV2 attracted $191,919,191 (and 91 cents?) from a dozen new institutional investors and the same limited partners who backed its $123,456,789 first fund.

The venture capital firm, co-founded by Medium and Twitter co-founder, Ev Williams, will follow the same investment themes and “world-positive” strategy as its first fund.

Obvious has made 35 investments in sustainable systems, healthy living, and people power.

The deals include Diamond Foundry, a cultured, ethical diamond grower; Beyond Meat, which makes plant-based proteins; and small-business benefits provider, ZenPayroll (now Gusto, which, full disclosure, ImpactAlpha also uses).

“You can look at where we’ve been as a mirror image of where we’re heading,” writes James Joaquin, a co-founder of Obvious Ventures.