National Geographic Society has committed $50 million to impact investing.
The science and research nonprofit is the latest to jump into mission-driven investing. “We recognized the opportunity to double down on our ability to make an impact,” says president Gary Knell.
The commitment represents 5% of National Geographic’s $1.2 billion endowment, which got a boost in 2015 through a joint venture with 21st Century Fox.
CA Capital Management will advise National Geographic in how to invest the $50 million.
The organization is expected to focus on research, education and “exploration,” says Jean Case, chair of the National Geographic Society Board of Trustees and a champion of impact investing as CEO of the Case Foundation.