Small logo Subscribe to leading news on impact investing. Learn More
The Brief Originals Dealflow Signals The Impact Alpha Impact Voices Podcasts Agents of Impact Open
What's Next Capital on the Frontier Measure Better Investing in Racial Equity Beyond Trade-offs Impact en las Americas New Revivalists
Local and Inclusive Climate Finance Catalytic Capital Frontier Finance Best Practices Geographies
Slack Agent of Impact Calls Events Contribute
The Archive ImpactSpace The Accelerator Selection Tool Network Map
About Us FAQ Calendar Pricing and Payment Policy Privacy Policy Terms of Service Agreement Contact Us
Locavesting Entrepreneurship Gender Smart Return on Inclusion Good Jobs Creative economy Opportunity Zones Investing in place Housing New Schooled Well Being People on the Move Faith and investing Inclusive Fintech
Clean Energy Farmer Finance Soil Wealth Conservation Finance Financing Fish
Innovative Finance
Personal Finance Impact Management
Africa Asia Europe Latin America Middle East Oceania/Australia China Canada India United Kingdom United States
Subscribe
Features
Series
Themes
Community
Data
Subscribe Log In
More

Nashville’s Porter Road corrals $3.7 million to sell humane meat



ImpactAlpha, May 30 – There’s been a lot of deal-making around the future of food, particularly in sustainable proteins. Investors, including major meat industry players, have backed “vegetarian meat” companies like Impossible Foods and Beyond Meat, lab-grown meat companies like Future Meat and Memphis Meats, and sustainable seafood ventures like LoveTheWild and Fishpeople Seafood.

Founders of Nashville-based butcher Porter Road are betting Americans’ appetite for meat isn’t going anywhere anytime soon—the U.S. leads the world in beef consumption, and ranks third in pork and poultry—but also that demand for humanely-raised meat will increase.

Porter Road got started in 2010, opening up a brick-and-mortar butcher shop that vetted and sourced pasture-raised, hormone- and antibiotic-free meat from farmers in Tennessee and Kentucky. This year it launched an online shop to ship to customers across the U.S.

  • Investor appetite… Porter Road’s funding round was backed by Max Ventures, Slow Ventures, BoxGroup, Tribeca Venture Partners, Collaborative Fund and Great Oaks VC.
  • …Meets consumer demand… “There is a major movement away from the traditional mass produced meat supply chain, especially among younger consumers,” said Max Ventures’ Ryan Darnell.

You might also like...