A free tool from City Light Capital guides entrepreneurs to illuminate their social impact in investor pitch decks and marketing materials.
For example, the tool calculates that recycling 10 tons of aluminum saves 100 cubic yards of landfill space and 140,000 kilowatt-hours of energy, and ticks Sustainable Development Goals Nos. 11, 12 and 13.
City Light’s Josh Cohen tells ImpactAlpha that such unit-impact analysis can help entrepreneurs articulate, “When I get to $100 million in revenues, here’s what my impact will look like.”
Impact Beacon grew out of City Light’s seed-stage fund City Spark, which has made approximately 60 investments of $50,000 each in ventures targeting education, climate and safety and care, particularly mental health.
With the increased flow of capital from impact-oriented investors attracting more entrepreneurs, Cohen says, the new challenge has become: “How do you get more of them to stay and build more impactful companies?”