Agrifood Tech | March 15, 2017

HowGood raises $4.2 million for sustainable retail ratings

The team at


HowGood has raised $4.2 million for sustainable retail ratings.

The Brooklyn-based startup offers consumers a sustainability and responsibility guide for 200,000 food, drink, personal care items and home goods.

HowGood’s data on environmental, health and trade impacts includes packaging chemicals and labor practices. A rating is available with a mobile barcode scan.

The Series A round was led by FirstMark Capital and backed by Serious Change LP, Humanity United, which fights modern-day slavery, and multiple venture capital firms and angel investors.

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Photo credit: The Crunchy Grocer