HowGood has raised $4.2 million for sustainable retail ratings.
The Brooklyn-based startup offers consumers a sustainability and responsibility guide for 200,000 food, drink, personal care items and home goods.
HowGood’s data on environmental, health and trade impacts includes packaging chemicals and labor practices. A rating is available with a mobile barcode scan.
The Series A round was led by FirstMark Capital and backed by Serious Change LP, Humanity United, which fights modern-day slavery, and multiple venture capital firms and angel investors.
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Photo credit: The Crunchy Grocer