ImpactAlpha, September 23 – Hong Kong-based Green Monday is making multiple bets on Asia’s shift to a plant-based diet. The holding company owns alt-pork company OmniPork, as well as Green Common, a grocery store chain that distributes plant-based products.
Green Monday is “one of the first movers in Asia within the rapidly growing global plant-based protein market,” said Chang Sun of TPG’s Rise Fund, which co-led the company’s $70 million funding round with Swire Pacific.
Green Monday is expanding its Green Common’s retail presence and its own product development.
The bulk of alternative protein investments have gone to North American and European companies to date. Earlier this year, Singapore’s Shiok Meats raised $5 million to make lab-grown seafood. Impossible Foods and Beyond Meat are increasing their presence in the region.