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coLABS backs Colombia’s LikeU to support women’s employment

LikeU is a staffing service that connects corporate clients to part-time telecommuters.

It’s goal is to create better-paid, flexible work and to strengthen families by “acknowledging the need for balancing domestic responsibilities,” says Juan Esteban Rincón, LikeU’s founder.

The investment from coLABS, a seed-stage fund from Gray Matters Capital that backs startups with a gender lens, will enable LikeU to improve and automate its online platform and build more corporate partnerships.

The amount of the investment wasn’t disclosed. Launched this year, coLABS is part of Gray Matters Capital’s effort to “create an empowered and purposeful life for 100 million women globally by 2036.”

The fund previously invested in three startups, spanning Africa, Asia and the U.S.

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