The Danish startup is commercializing EcoFLEXY, a biodegradable cellulose-based material that can replace petrochemical-based ingredients in textiles, packaging, food and cosmetics. Cellugy uses microbes to make replacement products, which can work with standard equipment.
“Reliance on fossil-based petrochemical ingredients is today’s most critical sustainability issue in producing personal care products,” said Cellugy’s Isabel Alvarez-Martos.
Impact biotech
Celluly’s technology “has the potential to revolutionize not only the personal care industry, which is sorely in need of more sustainable alternatives, but could also disrupt industries like textiles and food,” said Thea Messel of Copenhagen-based Unconventional Ventures, which backs women and underrepresented founders (see Messel’s 2019 “Agents of Impact” profile).
Other backers in Cellugy’s $5.3 million seed round included Germany’s ICIG Ventures and US investors Joyance Partners, PSV DeepTech and The Footprint Firm.
