Dealflow | May 9, 2017

Bridges-backed Unforgettable attracts strategic investment from McKesson

The team at


File this under “catalytic seed capital.”

James Ashwell, formerly with the impact asset manager Bridges Fund Management, launched Unforgettable last year to serve the 850,000 people in the U.K. living with dementia.

Bridges became one of Unforgettable’s early backers, investing in its £1.5 million ($1.9 million) seed round alongside Impact Ventures UK.

Now, Unforgettable has closed £2.3 million ($3 million) in funding, led by McKesson Ventures, the venture capital arm of U.S. healthcare giant McKesson, which put in £1.3 million ($1.7 million).

Unforgettable’s platform sells products including alarms, GPS trackers, puzzles and healthcare guides to support patients and their families.

McKesson, ranked fifth on the Fortune 500, launched McKesson Ventures in 2014.