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Brazil’s Mundo Verde acquires natural products e-commerce platform Natue

ImpactAlpha, October 14 – Mundo Verde, a Brazilian natural products retailer, has acquired its e-commerce equivalent Natue for an undisclosed sum, buying out German venture capital firm Project A’s stake.

Mundo Verde launched in Brazil more than 30 years ago to sell health foods, organic and all natural product. The company has more than 400 stores across the country that sell 30,000 products from more than 1,000 suppliers, 75% of which are micro and small businesses.

Natue, a six-year old company, has a smaller footprint, marketing 2,500 products from roughly 125 suppliers, according to E-commerce Brasil. The companies share a similar mission of expanding the reach of conscious and healthy food, nutrition and beauty products.

The acquisition of Natue is an opportunity for Mundo Verde to expand its reach into Brazil’s fast-growing e-commerce market as it continues to expand its brick-and-mortar footprint.

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