Belu has donated $2.5 million in profits to WaterAid’s clean water projects.
Bottled water is the scourge of many environmentalists, but the U.K.-based bottled water company Belu has cultivated a different reputation.
Belu launched in 2010 as a carbon-neutral, environmentally and socially conscious water business.
The company releases an impact report every year. Its packaging is made with at least 50 percent recycled material and it has cut its per-liter carbon footprint by 45 percent since launch. Belu offsets the rest by backing projects like the Song Ong Hydropower plant in Vietnam, which delivers clean energy to the surrounding community.
Its partnership with WaterAid has helped enable clean water access for 147,000 people since 2011. Belu’s donations to the charity recently passed the £2 million ($2.5 million) mark. Belu has five percent of the U.K.’s £2.1 billion bottled water market, mostly through restaurant and hotel sales.
This post originally appeared in ImpactAlpha’s daily newsletter. Get The Brief.
Photo credit: Belu