Dealflow | February 1, 2017

Baby boxes nudge new parents toward best childcare practices

The team at


Women Rising

New mothers in New Jersey will get a box full of diapers, onesies, baby wipes, breast pads, and nipple cream for breast feeding, in exchange for completing childcare training.

Baby boxes were popularized in Finland, where infant mortality rates are among the world’s lowest. They are now distributed in parts of the U.K., Ireland and, this spring, in Canada.

“It’s not that Finland was transformed by cardboard boxes,” said Jennifer Clary, chief executive of The Baby Box Co, which will supply New Jersey’s boxes. “It’s that they led with education and community support.”

Photo: Baby Box Co.