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Benefit Corp. Electric Playhouse raises $5 million for immersive entertainment in “third spaces”



ImpactAlpha, January 15 – Albuquerque-based Electric Playhouse is the latest creative economy upstart to seize on the growth of immersive experiences.

Its first interactive dining, gaming and entertainment center will officially open on Feb. 1 in Albuquerque’s Westside, in a designated Opportunity Zone. The 24,000-square foot space formerly housed a Staples.

As Electric Playhouse expands into new locations, the company will look to convert more abandoned retail spaces into “desirable social places to convene – the so-called third place,” says Electric Playhouse’s Drew Tulchin, formerly of Santa Fe-based Meow Wolf.

A newly minted B Corp., Electric Playhouse aims to create close to 100 local jobs and be net-zero within five years.

The company was founded by John-Mark Collins, the creative mind behind Storylab, which Electric Playhouse grew out of, and architect Brandon Garrett.

The Series A round was funded by a range of New Mexico and national angel investors, venture capital firms and family offices.

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