The Dutch sustainable aquaculture fund Aqua-Spark invested $2.5 million in LoveTheWild, a Boulder, Colo., startup that sells six (mostly) sustainably-farmed fish and sauce combinations in cook-at-home kits.
LovetheWild plans to grow its distribution to 6000 stores (up from 600 now) and move to sourcing 100 percent of its farmed fish sustainably.
It’s the first consumer investment by Mike Velings and Amy Novogratz, founders of Aqua-Spark, who are planning to invest $400 million in aquaculture as a way to meet soaring demand for animal protein.
Aqua-Spark has backed fish farms in Iceland and Mozambique, a biotech fish feed maker in California and an Indonesian startup with monitoring technology to reduce feed used, among others.
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