Informal workers provide much of the home care needed by Latin American seniors. Mexican startup Ana Care is working to formalize elder homecare with scheduling, caregiver training and digital payments as well as AI-powered patient monitoring.
The company raised early funding from Impact Ventures PSM’s seed fund, a $5 million impact vehicle managed by Chilean impact investor Impacta VC.
“By professionalizing, training and supporting caregivers through AI, the company improves health outcomes, reduces costs for families and strengthens a sector essential to Latin America’s future,” IVPSM’s Octaviano Couttolenc said in a social media post. Financial terms were not disclosed.
Tech enabled aging
Ana Care was started by Manuel Rosemberg and Ariel Zylbersztejn after the pair won IDB Lab’s silver economy challenge in 2022.
The startup operates in eight Latin American countries and says it has registered more than 15,000 caregivers on the platform. Ana Care is also supported by the Mapfre Foundation, Schwab Foundation and the World Economic Forum.
Silver economy
More than a quarter of adults in Latin America will be over 60 by 2050. “Care systems are being stretched,” said María Andrea Orduz of Región Plateada, an initiative of IDB and Colombia-based Fundación Arturo Sesana to support entrepreneurs developing solutions for healthy aging across the region (see, “Solutions for healthy aging in Latin America’s ‘silver economy’”).
In Chile, HoraSalud helps seniors book and manage medical appointments, while Mistatas developed an emergency alert system that detects falls and connects users to caregivers in under 20 seconds. In Colombia, Glya monitors chronic conditions through a modem installed in the home; it doesn’t require a smartphone.
