As India ages, Nestle expands from baby food to senior health

Gearing up for a big push into India’s senior health and nutrition market, Nestle plans to roll out nutrition-fortification and preventive-health products by mid-year.

Nearly two-thirds of India’s 1.2 billion citizens under the age of 35, but as the country ages, the bill for treating non-communicable diseases like diabetes and heart disease could rise to $6.2 trillion by 2030.

The Swiss food giant dominates India’s baby food market with 63 percent market share.

Photo credit: The Hindu

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