The Strauss Group will increase its purchases from women coffee growers.
The Israeli company—the fifth largest green coffee buyer worldwide—is partnering with women’s coffee cooperatives in Honduras, the Democratic Republic of Congo, and Vietnam.
Coffee is a $100 billion market worldwide and women are responsible for 70 percent of growing and harvesting.
But women represent a small minority of farmland ownership and trading.
Strauss has launched partnerships to buy directly from women coffee growers and invest in their collectives.
It plans similar partnerships in El Salvador, Colombia and Uganda.
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Photo credit: Fairtrade Foundation