Impact Management | March 18, 2021

Kevin Durant is the NBA’s top scorer… for impact

Amy Cortese
ImpactAlpha Editor

Amy Cortese

ImpactAlpha, March 18 – A new tool created by impact holding company CoPeace assigns a score to athletes’ positive impacts, starting with NBA stars. Durant scored 70 out of a possible 100, followed by his Nets teammate Kyrie Irving. The Warriors’ Draymond Green, the Wizards’ Russel Westbrook, and the Lakers’ LeBron James round out the top 5. The VIBE tool (for Valuation of Impact Brand Equity) analyzes more than 2 billion publicly available data points from social media, contracts and charitable initiatives to come up with a relative-value score.

The idea, says CoPeace’s Craig Jonas, is to demonstrate “the power of sport for good” and to “aid brands in undertaking business endeavors that have positive measurable impact.”

Founded in 2018 by former sporting event professionals, CoPeace counts waste management company Advanced Sustainable Technologies and CoPeace Sport in its stable of companies. It has a stake in Harlem-based Uncharted Power. 

CoPeace, naturally, launched a crowdfunding campaign on fellow Public Benefit Corp. Wefunder. Slam dunk!