How business support helps emerging-market enterprises reach lower-income customers

Beyond Aid is an ImpactAlpha series, produced in partnership MEDA, exploring new tools and strategies for sustainable development. Even small amounts of grant-based business support can help growing enterprises in emerging marketing reach the lower-income customers that need them most. Such enterprises face business pressures to go up-market to higher-income customers. At Mennonite Economic Development Associates, or … Continue reading How business support helps emerging-market enterprises reach lower-income customers